Duluth woman is a designer of signs
Glyphics Design is about communicating through signs and symbols that convey information nonverbally. With God’s help, Linda Post has been designing glyphics in Duluth, Minn., since 1994.
Paul Walsh/Living Stones News
Linda Post stands in front of one of the signs at the Duluth Entertainment and Convention Center that she has designed.
“It is a fun business,” Post said. “I can be flexible and work my own hours because my most important job is being a wife and mother.”
Post started Glyphics Design in 1994 with a partner who moved away about five years ago. Post designs sign systems (same-style signs with different functions) to help people find their way around large buildings using directional signs and directories. Once the designs are complete and the specifications written, Post puts them out for bids.
“I have designed signs for Amsoil Arena, the DECC (Duluth Entertainment and Convention Center), Ely Hospital, the Skywalk and City Hall buildings, and have a contract for the St. Louis County buildings,” Post said. “I’ve been very busy.”
Raised in Bloomington, Minn., and then graduating from North Dakota State University in Fargo, N.D., with a degree in interior design, Post got a job right out of college in the Twin Cities designing building signs and setting type. In 1994, she came to Duluth to start Glyphics Design.
Life for Post took a turn after coming to Duluth. She met her future husband, Terry, and they started attending Living Stones Fellowship in Duluth.
Post said she was raised in the Lutheran church and always believed in God.
“At some point I wanted to try the world,” she said. “It didn’t work out. After I met Terry, we got into Living Stones Fellowship in 1997 and really got discipled. My faith went from my head to my heart. My faith was greatly increased.”
Dave Ballard, pastor at Living Stones Fellowship, said Post has been a great addition to the church. He added that she has helped greatly with promoting the church through her design of signs and pamphlets.
“Linda is very good at what she does and is very professional and conscience of her work,” Ballard said. “She loves Jesus and wants the best for herself and others. She has a wonderful gracefulness about her and is a very kind person and thoughtful about others.”
Post was in business before she became a Christian. After becoming a Christian, she attended a women’s retreat and came to the realization that being a sign designer is not her identity, but rather her identity is being a child of God.
“I kept doing my work,” Post said, “but the phone stopped ringing about 2004. For about three years I had no work. God provided though. I kept pressing in to the Lord, my walk with Him and my family. That was a really good season of my life.”
But at times Post said she was frustrated and asked, “Am I done?”
However, during 2008, Post kept running into Carol Willoughby who owns Let the Whole World Know, a sign and banner business in Duluth. The women decided to sit down and meet. Willoughby had some new equipment that made tactile and Braille signs that she was excited about. She wondered if they could work together.
“Both of us knew God,” Post said. “We knew God had something in mind.”
Post admits she felt a bit rusty in the design department, but she was also apprehensive about tying in with a vendor. She was concerned about integrity and maintaining objectivity. Her business had always put out jobs to bid and not used just one vendor.
Then, out of the blue, Post received a call from a colleague architect with a client in need of tactile and Braille signs.
“That was perfect for Carol Willoughby and Let The Whole World Know,” Post said. “I asked the client if they would be comfortable with that vendor. The answer was yes.
“Carol was so encouraging to me. She is a cheerleader. We did the project together. This was God. He had His stamp of approval on me going back to work. My business has changed. It is no longer about me, but it’s about what God can do. I have integrity and honesty when I do business with people. I try to shine God’s light.”
Willoughby said it was a real pleasure to work with Post.
“Both of us, being Christian businesses, tried to take the high road (on the joint project) as far as integrity is concerned, and Linda definitely has that,” Willoughby said. “She is a very honorable, well-thought-of woman in the community.”